Everdays
  • 03-Nov-2021 to 02-Jan-2022 (EST)
  • Marketing
  • Detroit, MI, USA
  • Full Time

Join Everdays to lead the creation of a new consumer standard, double a multi-billion dollar industry, and fundamentally change the way millions of seniors 60+ approach planning ahead. The Everdays team is going where where no group has before - building a completely new planning paradigm that brings modern technology, insurtech, and user friendly experiences to a huge, untapped market of retiring and retired seniors who, by way of their age and natural stage in life, have needs to take care of for themselves and their families both now and in the future. Everdays gives them an easy, pleasant, convenient, digital way to plan ahead - and fund their plans - all in one place.

As Marketing Manager, reporting directly to the Director of Channel Marketing, you will help drive awareness, generate leads, promote usage within our targeted customer base - and then via marketing materials support the recruitment, enablement and success of our top accounts.

Responsibilities and Duties:

  • With the direction of the Director of Marketing, execute the overall marketing strategy, branding, and messaging for our channel audiences.
  • Work alongside a team responsible for supporting Everdays products; proactively prospect, qualify, grow, and maintain a national account list.
  • Support the inbound marketing funnel, using tools like salesforce, mailchimp, and salesloft, through email and print campaigns, conferences and events, SEO, SEM, PPC, and industry public relations.
  • Help measure the effectiveness of marketing strategy and tactics and in turn, produce reports of accomplishments and business impact.
  • Assist in the development of a content roadmap for the website, blog, and social media.
  • Work with the marketing team to set up new content led lead generation campaigns for partner acquisition.
  • Stay up-to-date with current technologies and trends in social media, design tools and applications.
  • Be responsible for educating the team and sharing new ideas related to email marketing and how it can impact our overall business.

About You:

Foremost, you have to care about people - you want to help people and make a difference in their lives. You are passionate, empathetic, and care that your work serves a greater purpose than just profit. You want to make a mark on the world and help push our society to change and grow for the better.

Required Qualifications and Skills:

  • 4-6 years experience in an email or social media marketing role, with preference towards candidates who have built automated customer journeys connected with the business
  • Bachelor's degree in business, marketing, or related field
  • Very proficient working with Wordpress and MailChimp
  • Experience working with Salesforce integrations, Pardot, Sprout, Hootsuite, Zoho or similar
  • Previous experience with building customer-centric email campaigns for lead generation and new customer acquisition.
  • Ambitious in helping a strong tech company scale with an impactful blog, email and social marketing plan
  • Highly collaborative mindset and strong organizational skills
  • Excellent verbal and written communication skills with a key eye for design

What it Takes to Succeed:

  • Strong work ethic and an even stronger moral compass
  • Intelligence and the ability and willingness to learn from others
  • Creativity and a desire to build something new
  • Aggressiveness and the will and drive to succeed
  • Wrapped with a passion for what we do

About Everdays:

Everdays is an equal opportunity employer that has employees from all over the world. We're united in our quest for meaningful work and a passion to create something of value.

Everdays, Inc. is a high growth technology venture, launched in 2017. We are building a platform that changes the conversation around death to make it more approachable and accessible for everyone. For more information on Everdays, please visit http://www.everdays.com.

Everdays
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