• 17-Dec-2021 to 31-Jan-2022 (EST)
  • Marketing
  • Detroit, MI, USA
  • Full Time

Join Everdays to lead the creation of a new consumer standard, double a multi-billion dollar industry, and fundamentally change the way millions of seniors 60+ approach planning ahead. The Everdays team is going where where no group has before - building a completely new planning paradigm that brings modern technology, insurtech, and user friendly experiences to a huge, untapped market of retiring and retired seniors who, by way of their age and natural stage in life, have needs to take care of for themselves and their families both now and in the future. Everdays gives them an easy, pleasant, convenient, digital way to plan ahead - and fund their plans - all in one place.

As the VP of Marketing, reporting directly to the CEO, you will lead the company in building the overall marketing strategy, processes, and team to help grow our product adoption from early stage to national penetration. You will need the vision, creativity, and audacity to believe you can change the behavior of millions of consumers, and our tens of thousands of potential b2b partners. We will provide you with resources to evangelize the importance of senior planning to our national and proprietary consumer audience, and work collectively as a leadership team to forge a new strategic path to reach the minds and hearts of seniors everywhere with the importance of planning ahead.

Responsibilities and duties:

  • Lead marketing creative strategy for Everdays, owning creative, messaging, and marketing collateral for both on & off-platform use
  • With internal and unfettered access to an audience of millions of consumers engaging on our national platform; you will utilize compelling messaging and nurture paths to promote our brand, drive product adoption, and sell our insurance products.
  • Differentiate our brand through best-in-class creative that delivers on both emotional and functional messaging to drive affinity and growth.
  • Lead, hire, and mentor a team of marketing managers, designers and copywriters, engaging freelance and agency resources as needed.
  • Partner with product and our partners to ensure campaigns are executed across all channels, including product, email, social, and off-platform marketing.
  • Implement a data-first approach to marketing, utilizing data to both inform and evaluate creative and messaging, continuously learning and iterating based on performance.
  • Develop the strategic communications and public relations plan.

About You:

Foremost, you have to care about people - you want to help people and make a difference in their lives. You are passionate, empathetic, and care that your work serves a greater purpose than just profit. You want to make a mark on the world and help push our society to change and grow for the better. You're proactive, self motivated, and work very well in a collaborative team environment.

Required qualifications and skills:

  • 12+ years experience developing brand/marketing creative and strategies. Experience at a digital/ecommerce business strongly preferred
  • Experience building and leading high-performance creative and marketing teams
  • Experience in cross-functional organizations, managing design implementation across platforms (experience working on product design a huge plus)
  • 5+ years of experience in running a modern and cross-discipline marketing team.
  • Proven experience in consumer brand/product marketing

What it Takes to Succeed

  • Strong work ethic and an even stronger moral compass
  • Intelligence and the ability and willingness to learn from others
  • Creativity and a desire to build something new
  • Aggressiveness and the will and drive to succeed
  • Wrapped with a passion for what we do

About Everdays

Everdays is an equal opportunity employer that has employees from all over the world. We're united in our quest for meaningful work and a passion to create something of value.

Everdays, Inc. is a high growth technology venture, launched in 2017. We are building a platform that changes the conversation around death to make it more approachable and accessible for everyone. For more information on Everdays, please visit http://www.everdays.com.

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